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5 Tips To Creating A Great Custom Banner

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Branded is your source for creating a great, custom banner fast!  We know that you are in a hurry, but want to create the best looking banner possible, so here are some tips to making an awesome banner that will get you noticed! As always, if you need any help, just give us a call at (775) 453-1921 or see our banner page.

     1. Don’t forget the purpose of the banner:

Most people are ordering a banner as some form of advertising for their company, church, organization, etc., so it is important to take into consideration what you would like to achieve when you are creating your custom banner.  If the purpose is to draw people in or visit your website, make sure that is known from your design.  While banners are a pretty inexpensive form of advertising, you still want to make sure that it is effective, so it is not a waste of money in the long run.

      2.  How far away will the banner be seen from:

It is important to consider where your banner will be placed and how far away your prospective customers or clients will be viewing the banner.  If you banner will be seen from afar, consider ordering a larger banner and having it printed with larger font.  If you would like more than 3 lines of text, consider doing at least a 3 foot tall banner your message is clearly displayed.

        3. Where will your banner be located:

While, most banners are displayed in visible areas such as shopping areas where there may be a lot of people, these people may have little time to read your banner. If your banner is displayed on a street or corner crossing, you may literally have only a couple seconds to get the message across.  Or if your banner is competing with a ton of other marketing messages, you really need to have your banner grab attention.

First, it is essential to have a legible font.   We almost always use a bold font for the main message, and have it make up a huge area of the banner. For example, if your store is having a Overstock Sale, you may want your main text to be “50% OFF Overstock Sale”. The following lines may be your website or phone number, but the important part is the main message that people will understand quickly and easily.

         4. What’s the lighting like where the banner is going to be displayed?

If you’re displaying  your banner in a poorly lit area, you’ll want to using extremely bright contrasting colors such as red on yellow.  You may even want to use a reflective vinyl on your banner so that car headlights or ambient light can help “light-up” your message.  Branded offers reflective vinyl options if you would like to use it on your custom banner.

      5. Does your banner have a “Call To Action”?

If it is possible, add a “call to action” to your banner.  This may be as simple as “Call Us Today” or “Come On In.”  People viewing your banner often need direction to take action.  Be sure you make it really simple but definitely add a Call To Action!

If you would like to place your order, call Branded today at (775) 453-1921 or visit us at brandedreno.com for a quick quote today.

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